When it comes to viral, stupid human tricks = win
Posted in wieck on May 9th, 2008
Nick Douglas at Gawker describes similarities between two stealth ads that successfully spread through YouTube.
Extra evidence
Note the line at 0:36 of the Levi’s ad: “At least there’s no zipper.” That’s what clinched it for me: Levi’s is the only jeans brand to actively advertise its zipperless buttoned jeans. The user name “unbuttonedfilms” corroborates this.
How well [...]