Social media, public relations, trendwatching and common sense
Posted in wieck on May 14th, 2008
Yahoo! has just opened up the platform that powers the geolocation features on Flickr and Upcoming.org. I am fascinated by geolocation and it’s one of the trends I pay the most attention to. I think it has amazing potential for, among other things, immediately impacting our daily lives through tagging news stories that happen locally [...]
Posted in wieck on May 13th, 2008
Smartmobs provides a great links summary of how Twitter helped spread the news about the earthquake in China faster than traditional news media, providing many real-time reports and videos.
Posted in wieck on May 13th, 2008
Resourceful Idiot explains the progression from Web 1.0 to 2.0 from a development standpoint, and speculates about the next wave.
The main question that drove this movement, “How can I take this data and share it with other people?” Since this question was asked, sites have popped up all over the internet trying to answer this [...]
Posted in wieck on May 13th, 2008
Another Pay-as-You-Wish Success Story with tips and caveats about this type of tale, and this BBC piece, via this LIST-onomics post.
Pope Benedict XVI will send religious text messages to thousands of young Catholics when he attends World Youth Day in Australia, organisers say.
The move aims to help the Pope connect with his technology-loving audience.
Digital prayer [...]
Posted in wieck on May 13th, 2008
On May 8, Sony customer Dustin wrote in to the Consumerist about receiving a form letter to every query made about a broken piece of hardware.
It looks like someone within Sony reads the page, because by May 12 Dustin received a personal phone call offering to replace (instead of just repair) his machine.
Appeasing the single [...]
Posted in wieck on May 13th, 2008
Jeremiah Owyang offers some great strategies and tips for talking to executives about social media. One of the most frequently-asked questions I’ve heard is how to deal with the legal department, which he addresses here.
(via WOMMA)
Posted in wieck on May 9th, 2008
Textually.org reports:
Africa surpasses North America in terms of mobile subscribers, reports Total Telecom.
“The number of mobile phone users in Africa exceeded 280 million in the first quarter of this year and will reach the 300 million mark next month, according to Wireless Intelligence.
As a result, the continent has surpassed North America in terms of mobile [...]
Posted in wieck on May 9th, 2008
Regine at We Make Money Not Art writes about a documentary showing the “gold farming” industry in China, a real day job that has developed to support activities happening in a virtual space.
Gold Farmers are young people who earn their living by playing MMORPG games. They acquire (”farm”) items of value within a game, usually [...]
Posted in wieck on May 9th, 2008
Nick Douglas at Gawker describes similarities between two stealth ads that successfully spread through YouTube.
Extra evidence
Note the line at 0:36 of the Levi’s ad: “At least there’s no zipper.” That’s what clinched it for me: Levi’s is the only jeans brand to actively advertise its zipperless buttoned jeans. The user name “unbuttonedfilms” corroborates this.
How well [...]
Posted in wieck on May 8th, 2008
The Guardian printed a lengthy guide to using Twitter today. They recognize that there’s a small gap in understanding the purpose of Twitter, but their discussion is limited to the following:
One of the first questions people ask is “what is Twitter for?” As with any social network, the answer is the same: whatever you make [...]